Select Two Reasons For The State of Perceived Ethical Business Conduct Being at Its Present Level.

In an era where information travels at the speed of light, businesses can no longer afford to turn a blind eye to ethical considerations. The rise of social media and online review platforms has given consumers a powerful voice, allowing them to hold businesses accountable for their actions. This heightened scrutiny has forced companies to reevaluate their practices and adopt more ethical approaches. In this article, I’ll explore the impact of this increased transparency on perceived ethical business conduct and discuss the steps companies can take to build and maintain a positive ethical reputation.

The Importance of Ethical Business Conduct

Ethical business conduct plays a crucial role in today’s fast-paced and interconnected world. As businesses are increasingly being held accountable for their actions, maintaining a positive ethical reputation has become a top priority. In this section, I’ll explore the reasons behind the importance of ethical business conduct in the present context.

1. Building Trust and Reputation: One of the key reasons for the elevated level of perceived ethical business conduct is the growing realization that trust is the foundation of successful business relationships. Consumers now value transparency and honesty more than ever before. By conducting business ethically, companies are able to establish trust with their customers, employees, and stakeholders. This trust leads to a positive reputation, which in turn attracts more customers, opens up new business opportunities, and strengthens relationships with partners and suppliers.

2. Meeting Consumer Expectations: Another significant driver of perceived ethical business conduct is the increasing demand from consumers for responsible and socially conscious practices. In today’s socially conscious environment, consumers want to support companies that align with their values. They not only expect businesses to deliver high-quality products and services but also want them to demonstrate a commitment to ethical and sustainable practices. By prioritizing ethical conduct, businesses can meet these expectations, attract a loyal customer base, and differentiate themselves from their competitors.

Factors Influencing Perceived Ethical Business Conduct

Corporate Culture And Values

Firstly, a strong corporate culture that prioritizes ethical behavior fosters an environment where employees are more likely to act ethically. When an organization promotes honesty, integrity, and transparency, it sets the tone for ethical behavior throughout the company. Employees are more likely to understand the importance of ethical conduct and are motivated to align their actions with these values.

Secondly, a clear set of values provides guidance and helps employees make ethical decisions. If an organization has a well-defined code of conduct that explicitly outlines its expectations for ethical behavior, employees have a framework to follow. This promotes consistent ethical conduct across the entire organization.

Leadership And Role Modeling

The leadership of an organization plays a critical role in influencing the perceived ethical business conduct. Firstly, leaders who consistently demonstrate ethical behavior set a clear example for others to follow. When employees see ethical conduct being practiced by their leaders, it reinforces the importance of ethical behavior and encourages them to act ethically as well.

Secondly, leaders who communicate and reinforce the organization’s values and standards of conduct contribute to a culture of ethics. When leaders consistently communicate the importance of ethical behavior and hold employees accountable for their actions, it creates a sense of responsibility and encourages ethical conduct throughout the organization.

The Benefits of Perceived Ethical Business Conduct

Ethical business conduct plays a crucial role in the success and sustainability of organizations. The way a company is perceived in terms of its ethical practices can significantly impact consumer trust, reputation, and ultimately, its bottom line. Here are two key reasons for the current level of perceived ethical business conduct:

1. Enhanced Reputation Maintaining a consistent level of ethical conduct can enhance a company’s reputation. When consumers perceive a business as ethical, they are more likely to trust its products or services, leading to increased customer loyalty and positive word-of-mouth. A strong reputation for ethical practices can also attract top talent, as employees are becoming increasingly conscious of a company’s values and commitment to responsible business practices.

2. Improved Consumer Trust Consumer trust is the cornerstone of any successful business. When customers perceive that a company is ethical in its operations, they feel more confident in choosing its products over those of its competitors. Trust creates a positive relationship between the organization and the consumer, fostering repeat business and customer loyalty. Moreover, in an era where social media and online reviews hold significant influence, positive perceptions of ethical conduct can have a ripple effect, attracting new customers and expanding market reach.


Consistency in ethical conduct is crucial for organizations to thrive in today’s competitive market. By implementing clear ethical standards and policies, providing ethical training and education, demonstrating role modeling and leadership, and continuously monitoring and evaluating their practices, organizations can enhance their perceived ethical business conduct. This, in turn, strengthens their reputation and builds trust among consumers. Organizations should prioritize consistency in ethical conduct, as it is a key driver of success in today’s business landscape. By focusing on the factors discussed in this article, organizations can enhance their perceived ethical business conduct, strengthen their reputation, and ultimately thrive in the market.