Gucci and Oura have recently launched a $950 smart ring that promises to help you discover yourself. This smart ring combines cutting-edge technology and sleek aesthetics to create a powerful device that can be used to track your health and lifestyle data.

This article will discuss the features of this smart ring, and how it can help you uncover more about yourself.

Gucci x Oura launch a $950 smart ring to help you discover yourself

Gucci and Oura have joined forces to create a revolutionary device that promises to set the standard in modern wearable technology. The two companies, with a shared mission of combining fashion and wellness, have released the Gucci x Oura smart rings – capturing elegance, functionality and style all in one simple device.

The Gucci x Oura smart ring is designed to improve your daily lifestyle in multiple ways. It has powerful sensors that allow you to track over 20 different activities, while monitoring body temperature and heart rate variability. In addition, the device collects data to calculate your sleep score, helping you adjust your lifestyle if needed.

In addition, the smart ring helps keep you connected with its unique voice assistant feature, allowing users to command a personalised wake-up routine or make reminders for tasks throughout the day. And for those looking for extra security when wearing it; you can use authentication features such as facial recognition or marker scanning for added protection14.

All these features make the Gucci x Oura Smart Ring an exceptional piece of technology that combines luxury and convenience into a single product – elevating people’s lives from physical and aesthetic perspectives.

Features and specifications of the smart ring

The Gucci x Oura smart ring is a distinctive product that combines fashion, form, and function. Crafted in stainless steel and/or 18k gold plating, the ring features a 0.75-carat diamond-cut crystal for a timelessly elegant finish.

The sleek device is waterproof up to 100 m (330 ft) and shows the time in 12 or 24 hour formats plus the date. It also provides you with heart rate variability (HRV), respiration rate, activity level, skin temperature, sleep score for tracking your sleep cycle, and activity data including calories burned and steps taken.

To keep your device on and powered, it comes with a USB-C magnetic charging dock plus cables for Android phones and iPhones. Connectivity can be established through an accompanying app available on both iOS and Android, allowing you to sync data directly into the app or send it to Fitbit or Apple HealthKit. It is also Bluetooth 5.0 enabled, allowing you to use its 4 NFC payments approved by American Express Contactless & GPS payments via Google Pay & Samsung Pay within their compatible partner networks in respective countries/regions and make EMV payments worldwide accepting this feature.


The Gucci x Oura ring is a beautifully crafted piece of jewellery that looks like a traditional ring but has the capabilities of a fully fledged smart device. Its design is minimal yet elegant, with a small, flat surface made of lightweight metal for a comfortable fit.

The ring also comes in various colours, including yellow gold, rose gold, black, and silver. In addition, the ring is waterproof, dust-proof, and scratch-resistant, making it perfect for everyday wear.

Unique design elements

The Gucci x Oura smart ring fuses unique design elements to create a bespoke wearable experience. Inspired by the angular lines of past Gucci collections, the ring is crafted from stainless steel with gold, rose gold and silver tones creating a contemporary style. The sides and bezel are curved for comfort, while a diamond frame surrounds the black display for added sophistication.

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This smart ring is designed to look like jewellery but offers high-end technology features, this smart ring houses Oura’s advanced sensors tracking your health 24/7. Get up-to-the second data on heart rate, temperature, activity type and sleep cycles in crisp monochromatic graphics displayed directly from the ring face. This piece is sophisticated and technologically savvy, lighting up with vibrant character or subtle blush hues.

Colour and material options

The Gucci x Oura collection includes six different models in either stainless steel, black steel, or a 18K gold plated finish. The smart ring and watch come in various sizes to fit any user’s style. Each option features subtle and refined details as only Gucci can achieve—tastefully balanced materials, colours, and textures set off with a brand-emblazoned strap band or elegant Gucci signature buckle to complete the perfect look.

Gucci x Oura Black: Sleek and modern, this stainless steel black-coloured version adds an understated hint of luxury to your look. The black finish features a glossy finish that effortlessly adds polish to any outfit.

Gucci x Oura Silver: This silver-toned model is perfect for those wanting a sophisticated sparkle. The glossy silver will shine next to any other metal accessories you pair with—from simple chains to delicate bracelets and necklaces.

Gucci x Oura Two-Tone Rose Gold: The shimmering two-tone mixture of yellow gold and rose gold is guaranteed an eye catcher when paired with your favourite rose gold jewellery pieces for maximum impact! The combination of yellow gold and rose gold makes for an unexpected yet gorgeous detail no matter what you pair it with.

Gucci x Oura 18K Gold Plated: Luxury at its finest! The 18K Yellow Gold model’s lustrous perfection stands alone in sophistication; this option emits extravagance without being over the top—an ideal choice for those who prefer subtle elegance over showiness.


Gucci and Oura have recently come together to launch the world’s first ever luxury smart ring: the Gucci x Oura. This high-end wearable device is designed to help you monitor and measure your physical and mental well-being, with an RRP of $950.

This fashionable and functional smart ring aims to be the perfect accessory to give you peace of mind and help you to understand yourself on a deeper level. So let’s take a closer look.

Technology behind the smart ring

The technology behind the Gucci x Oura smart ring combines hardware and software. The Oura ring houses a set of advanced sensors that measure multiple data points simultaneously to enable accurate and reliable tracking in real time. The hardware components include an accelerometer, gyroscope, temperature sensor, and LED light source that precisely detect movement and body metrics. This allows it to accurately measure physical activity, calorie expenditure, sleep duration and quality, respiration rate and heart rate variability.

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The proprietary Oura software collects the data from these sensor inputs into powerful algorithms that personalise user insights for improved health outcomes through predictive analytics. This analysis considers established thresholds for activity or sleep calculations for different age groups and user-defined goals such as losing weight or managing sleep time better to generate tailored recommendations.

The ring also features Bluetooth connectivity to transmit data captured by the sensors directly to smartphones or other devices via an accompanying app. This makes it easier to track progress towards goals or share information with health professionals. It also has a secure login system so users can securely access their data from any device with internet access.

Health tracking features

The Gucci x Oura smart ring is an elegant and sophisticated device that allows users to track their health and wellness. The fashion-forward ring uses advanced sensor technology to detect the wearer’s body temperature, breathing rate, physical activity, heart rate, and sleep patterns.

The Gucci x Oura smart ring provides users with insightful data about their health status day or night. By evaluating sleep cycles, activity levels, sleep breathability score, resting heart rate level, steps taken throughout a day and overall trends in body temperature and skin temperature overnight it enables people to gain a deeper understanding of how well they recover from activities during the day.

Using colour codes on the companion app users can monitor their respiratory system during the night from green (normal) to yellow (noticeable alteration) or even red (impaired). Additionally it keeps track of one’s temperature for up to 7 days straight which can be very useful in detecting upcoming flu symptoms or simply keeping an eye on one’s daily cycle fluctuations.

The Gucci x Oura Ring can also be used as a motivator — through challenge completion reminders and daily feedback customization users will feel more energised throughout the day while having more control over their feelings.

Price and Availability

Gucci and Oura have launched the $950 Gucci x Oura Smart Ring, available for purchase in select Gucci stores and online.

The ring is an innovative tool with advanced technology to track and monitor your activity, sleep, and health. It is designed to help you become more aware of your physical and mental states, and to ultimately empower you to make healthier decisions.

In this article, we will further explore the price and availability of the Gucci x Oura Smart Ring.

Price of the smart ring

The Gucci x Oura smart ring comes in two models—Signature and Premium. The Signature model is priced at USD 450, while the Premium model retails for USD 495. Both models are available exclusively on, with availability varying by country.

The Gucci x Oura smart ring can be purchased in all major markets and is available in a range of sizes to fit everyone’s finger comfortably. The ring also comes with a specially designed case, to protect it and make it easier to transport when needed. The Bluetooth-enabled Gucci x Oura ring pairs with both Android and iOS devices, offering sophisticated metrics on sleep activity, activity levels and overall health stats to give the user a better understanding of their lifestyle habits.

Availability of the smart ring

The Gucci x Oura smart ring is a collaborative innovation between fashion and technology. This limited-edition luxury item features a sleek black ceramic band exquisitely crafted with and celebrates modern Italian design. In addition, the ring’s advanced sensors enable users to monitor their health, wellness and fitness.

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The Gucci x Oura smart ring is currently available in limited quantities worldwide. Pre-orders were open from April 21st 2021, with customers able to reserve their own Gucci x Oura ring online via the partner companies’ websites or local stores.

In terms of pricing, the Gucci x Oura smart rings are available for USD 495 each. A unique light metal core encases the high-tech biometric sensors. It allows users to customise levels of comfort and fit within the brand’s iconic black ceramic band, which perfectly fits up to 10 sizes.

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