In 2025, one of the most powerful ways to increase your visibility and engage with your audience on X (formerly Twitter) is through threads. Threads allow you to go deeper into a topic, share detailed insights, or tell a story without being limited to the character count of a single tweet. They can be incredibly effective for building your personal brand, sharing valuable information, or simply entertaining your followers.
But not all threads are created equal. A thread that gets lost in the shuffle or doesn’t engage your audience can do more harm than good. So, how do you create X(Twitter) threads that grab attention, spark conversation, and keep people coming back for more? Here’s a guide to making threads that truly engage your followers.
1. Start with a Strong Hook
The first tweet in your thread is the most important. It’s the hook that will either make people stop scrolling or keep them moving. You need to capture your audience’s attention right away.
Instead of diving into the details, open with something that makes people want to read more. Ask a thought-provoking question, share an intriguing statistic, or make a bold statement. For example:
- “Here’s why most people fail at building their personal brand (and how you can avoid it).”
- “Did you know that 80% of Twitter threads go unread after the first tweet? Here’s how to make yours stand out.”
The key is to promise something of value that will be delivered as the thread unfolds. A strong hook makes people curious and eager to click “read more.”
2. Be Clear and Concise, But Don’t Be Afraid to Go Deep
While you want to keep your threads digestible, don’t shy away from going deeper into the topic at hand. Offering valuable insights or sharing personal experiences can make X (Twitter) threads feel more substantial and engaging. However, avoid going off on tangents or rambling. Each tweet in the thread should feel purposeful and relevant to the point you’re making.
Instead of simply summarizing a topic, add your unique perspective. Share actionable tips, fun facts, or lessons learned from your own experiences. For example, if you’re sharing a thread about building a social media following, don’t just say, “Post regularly.” Dive deeper into why consistency matters and what happens when you don’t post often enough.
3. Use Numbers and Lists for Clarity
People love information that is organized and easy to digest. If your thread includes multiple points, consider numbering them or presenting them in list form. This makes it easier for readers to follow along, especially when the content is long.
For example:
- “Here are 5 ways you can immediately improve your Twitter game:”
- Tweet 1: Consistent posting
- Tweet 2: Engaging with your followers
- Tweet 3: Using multimedia content
- Tweet 4: Participating in trending topics
- Tweet 5: Building relationships with other influencers
Lists and numbered points help readers know what to expect and give them clear takeaways from your content.
4. Break Up Your Text with Emojis and Line Breaks
On X(Twitter), it’s easy for your audience to skim through threads without really reading the content. To keep them engaged, break up the text with emojis, line breaks, and even images or videos when necessary. Emojis can add personality, making your thread feel less like a formal article and more like an engaging conversation.
For example:
“Want to know the secret to going viral? Let me break it down:”
Then, after each point, add a line break so that your tweets are easy to read. This small change keeps the thread looking visually appealing and less overwhelming for your audience.
5. Engage with Your Audience as You Go
Engagement isn’t just about getting people to read your thread; it’s about creating a conversation. When someone replies or engages with your thread, respond! You can also encourage engagement by asking questions, requesting feedback, or prompting your followers to share their own thoughts on the topic.
For example, at the end of a thread, you might write:
- “What’s the biggest challenge you’ve faced in building your brand? Drop your thoughts below, I’d love to hear your experiences!”
Encouraging interaction makes your thread feel more like a dialogue, which increases its chances of going viral. The more conversations you spark, the more your followers will feel involved in the content you create.
6. Use Hashtags and Mentions to Expand Your Reach
Hashtags and mentions can help increase the visibility of your thread. Be strategic about the hashtags you use, focus on trending ones or hashtags relevant to your niche. Avoid overloading your thread with too many hashtags, but incorporating one or two can help it appear in search results and reach a broader audience.
You can also mention influencers, experts, or brands within your thread when appropriate. This not only helps expand your reach but can also start a conversation with others in your industry. Just be sure the mentions are relevant and natural within the context of your thread.
7. End with a Strong Call to Action (CTA)
The final tweet in your thread should leave your audience with a sense of closure and action. Whether you want them to share the thread, follow you, or click a link, make sure to include a strong call to action at the end. A clear CTA directs your audience on what to do next and gives them a reason to stay engaged.
For example:
- “If you found this helpful, don’t forget to retweet and share with your followers! Let’s help each other grow!”
- “Want more tips like this? Hit follow and stay tuned for the next thread!”
By providing a call to action, you give your audience a clear way to interact further with your content.
Conclusion
Creating engaging threads on X requires more than just stringing together a series of tweets. It’s about delivering value, keeping your audience hooked, and fostering conversation. Whether you’re sharing knowledge, telling a story, or expressing your opinion, a well-constructed thread can help you connect with your followers and expand your reach.
With the right approach, you can use threads to establish yourself as an authority, entertain, and build a more engaged community. So, next time you sit down to create a thread, remember: the hook matters, the content needs depth, and engaging with your audience can make all the difference.