In the online casino industry, operators need a constant influx of fresh games to engage players and stay competitive. A game aggregator simplifies this by bundling games from multiple studios into a single, easy-to-manage solution. With the right partner, like DSTGAMING, operators can streamline this process and ensure they have access to top-tier games across the industry.
Casino Content Integration Types
Integrating casino content is a critical first step for online casinos, as it allows operators to offer a variety of games to attract and retain players. There are two primary methods for integrating game content: direct integration with game vendors or using a game aggregator.
Direct Integration
Direct integration involves signing individual agreements with game vendors that align with the operator’s target market and player preferences. While this method gives operators the flexibility to choose specific providers, it comes with significant challenges:
- Complex Setup: Direct partnerships often require Know Your Customer (KYC) verification and substantial setup fees.
- Lengthy Process: Negotiating revenue share agreements, handling legal paperwork, and integrating gaming software can be time-consuming.
- Multiple APIs: Each vendor may use a different API, meaning operators must repeat the technical integration process for every new vendor. This can create inefficiencies as the cycle starts over with each addition.
Integration via a Game Aggregator
A more streamlined option is using a game aggregator. Aggregators simplify the process by signing content distribution agreements with multiple game studios. Instead of integrating each vendor individually, operators can connect with a single aggregator to access a vast array of games.
- Efficient Integration: Game aggregators provide a unified software infrastructure, allowing operators to manage and communicate with multiple game studios through one API.
- Centralized Management: Aggregators act as intermediaries, reducing the complexity of managing multiple partnerships and ensuring that content is delivered smoothly.
What is a Game Aggregator?
A game aggregator, also known as a ‘casino games hub,’ ‘aggregation platform,’ or ‘aggregation software,’ is a one-stop software solution that bundles thousands of games from various popular developers. By integrating with a game aggregator through a single API, online casinos can effortlessly build a diverse game portfolio, offering players access to a wide range of titles from various studios.
The aggregator handles all the technical aspects of content integration and communication with multiple game providers. This streamlines operations for casino operators, reducing complexity and allowing them to focus on delivering an exceptional gaming experience for their players.
Key Advantages of Game Aggregators in 2024
With over 450 game studios producing more than 23,000 games, the iGaming market continues to expand rapidly. New titles are released every year, and while smaller studios eagerly sign deals with operators, larger developers are often hesitant to partner directly with new brands. This is where game aggregators come in, offering an efficient solution for operators looking to expand their game offerings.
Access to Thousands of Casino Games
Game aggregators partner with diverse providers, giving operators access to thousands of games through a single platform. They continuously expand their libraries to meet market demands, ensuring operators always offer the latest content.
Single, Simplified API Integration
Game aggregators simplify operations with a one-time API integration, granting operators access to thousands of games from multiple providers. This reduces complexity and allows operators to manage their entire game portfolio through a unified platform.
Cost-Effective Solutions
Due to the large volumes they handle, aggregators negotiate favorable rates with game studios. Operators benefit from lower setup fees and more favorable terms compared to direct partnerships.
Effortless Content Updates
Aggregators regularly update their libraries with new games, ensuring operators can offer fresh content without managing individual game releases.
Centralized Support
Game Aggregator Service Level Agreements (SLAs) provide operators with a single point of contact for resolving game-related issues. Aggregator teams handle technical support, manage provider logs, and ensure smooth operations.
Promotions and Player Engagement
Game vendors compete for visibility by offering promotion campaigns through aggregators, including studio-funded tournaments and special offers. Aggregators make it easy for operators to access these promotions, driving player engagement.
How to Choose a Game Aggregator?
Finding the right game aggregator is crucial, as the best deals spread quickly in the industry. Even game providers can recommend a reliable aggregator to help you launch your iGaming brand or expand your game library. With a trusted partner like DSTGAMING, you can access top-tier game content and streamline your operations.
- Check Prices: Compare revenue share structures and pricing across game providers. Different aggregators offer different conditions, so make sure to negotiate rates as your betting volume increases.
- Evaluate the Team: Reach out to brand owners through the aggregation platform to assess the software provider’s reputation and expertise. DSTGAMING, with its strong industry presence, can help ensure you’re making the right choice.
- Expect Excellence: Managing numerous game providers is challenging, so choose an aggregator known for exceptional customer service, clear communication, and accountability. Ask about Service Level Agreements (SLAs) to ensure you receive the support you need.
By choosing DSTGAMING as your game aggregator, you gain more than just access to a broad library of games. DSTGAMING is dedicated to helping operators succeed, offering flexible solutions, industry expertise, and dependable support. Whether you’re expanding your game offerings or launching a new platform, DSTGAMING ensures your operations run smoothly and effectively.
Takeaways
A reliable, affordable game aggregator streamlines content management for casino operators. Partnering with industry leaders like DSTGAMING gives you access to a vast game library, cutting-edge technology, and dependable support, setting your casino up for success today and in the future.